![]() ![]() Moving on from bad infographic examples, the design below makes it easy for the reader to follow along. There are several different colors, a variety of fonts, many lines, and one too many icons. In the first example below, you see that a lot is happening. Using bold colors, large text, or even directional lines can help draw the eye in the proper direction. You need some form of organization or hierarchy that tells the viewer where they should look first, and how they should continue down the page.ĭon’t worry - you don’t need a large flashing arrow to get someone’s attention. You don’t want to emulate Times Square in your designs. It’s a lot to take in, especially if it’s your first time in the city. Glowing billboards flash all around, costumed mascots vie for your attention, and busy travelers push their way through the crowd. If you’ve ever been to (or Googled) Times Square in New York City, you know that there’s a lot to look at. ![]() A good infographic has some form of organization The lesson here? Match the format of your data visualization to the data itself. A circle is not open-ended, and each piece of data clearly represents a piece of the pie. When the data is one piece of a whole, rather than a standalone statistic, it’s often best to illustrate the point with a finite shape. Yes, the chart technically makes sense and the math works, but the presentation makes the data harder to understand. In the first example, you see what looks like a singular bar chart that highlights the percentage of people who own pets in each generation. Just take a look at these graphs that highlight pet ownership statistics. You need to visualize that data well, too. You don’t just need good data to avoid making bad infographics. You wouldn’t use salt when a recipe calls for sugar, so why would you use a line graph when a pie chart would communicate your point more effectively? A good infographic uses the right type of data visualization If your infographic doesn’t present your topic in an easy-to-understand format, you risk losing valuable members of your audience and missing out on the chance to represent yourself as a thought leader. While the two-map design above includes more detailed information, the fact that the data is split into separate designs makes the comparison less impactful and harder to follow. The designer rolled all of the information into one map and used recognizable colors and symbols to represent the data. The example above makes comparing the saturation of each operating system easy. Just look at these maps comparing iOS and Android users in the U.S. The worst infographics present information in a confusing way. 4 elements of good infographics (and examples of good vs. Now that you understand the basics, let’s move on to the elements of a good infographic. So, while an infographic includes an element of visualization, the two terms are not the same. Leave that job to a full-fledged infographic.ĭata visualization focuses on presenting data so that the viewer understands it, as in the example below. You’re not focused on proving a point with basic data visualization. You take complex data and pull it into a format that’s easy to understand. All of the data included in the infographic supports this claim, including statistics about pet obesity and the list of health problems related to obesity.ĭata visualization is exactly what it sounds like. With just a quick skim, you can infer the thesis of the design: obesity in pets is a dangerous, widespread problem that owners do not take seriously enough. Source: Holiday House Pet Resort & Training Center The infographic below follows the visual essay format. You start with a thesis - which is the main point you want to make - and then use a variety of data visualizations and any other relevant imagery and text to support that thesis. You can think of an infographic as a visual essay. First, what is an infographic?Īn infographic is a long-form design that tells a story by presenting data and other complex information in an easy-to-understand, visually-appealing way. You’ll also see plenty of good and bad infographic examples.Ĭreating your next (or first) infographic will be easy as pie if you keep this recipe in mind. But fear not! The rest of this blog post covers the essential elements of a good infographic and highlights the qualities that lead to the worst infographics. That last ingredient may seem daunting if you’ve never created an infographic before. ![]() All you need are the right ingredients: good data, a basic design tool, and an understanding of core design principles. You don’t need to be a design dynamo to create a good infographic. ![]()
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